Author Archive | Nellie

Pickle & Rye menu board

Pickle & Rye

The Eagle has landed I sometimes work from home in the little cranny, which acts as my office. Anyone who does this knows it throws up many plusses but a few minuses too. On the plus side it does drastically reduce the amount of mind-bogglingly boring trips I have to make to the local post […]

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M&S Baker Street shop front

Not Just Any Trial

M&S opened its new food to go trial concept in Baker Street, London at the end of last year. Unlike Sainsbury’s recently failed Fresh Kitchen trial, ‘Food on the Move’ is a more closely focused venture, which successfully combines hot and cold food, and should be a great success… with a few tweaks. Convenience stores […]

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Juice Bar

The New Espresso

Joe & The Juice was started ten years ago by Kasper Basse in Denmark. It’s a modern bright funky place, which by attracting droves of young Danes, has now successfully grown to over twenty stores just in Denmark, with three opening in Hamburg shortly, one due in Stockholm, and now four open in London. Nellie […]

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Salt of the Earth

Foxcroft and Ginger Exceptionally executed food is worth paying for and, most importantly, worth returning for. London sandwich bar Foxcroft and Ginger brings a very big smile to Nellie Nichols’ face “that only truly great food brings” I had no idea the original purpose of the pommel horse, when it was invented centuries ago, was […]

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A Secret in Fitzrovia

Richard Lilley’s two outstanding London sandwich and café bars break one of the fundamental rules of marketing: there’s no branding. Customers are still flocking there in droves, however, as the news spreads by word of mouth, but guided by the address rather than the name. Branding is as old as the hills. In the old […]

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Nellie Nichols’ Sandwich Surgery

Food consultant Nellie Nichols held a ‘Sandwich Surgery’ at the recent lunch! show, dispensing practical advice in response to audience questions. Q. How important is it to include innovative recipes in the offer, particularly given that most consumers tend to be fairly conservative in buying sandwiches? A. Innovation is hugely important. If you put a […]

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Flat Planet Customer

A Rough Diamond

London’s new Leon offshoot Flat Planet may be an unorthodox operation, but its flat-bread sandwich offer is inspired – so good, in fact, that the El Diablo has now been added to Nellie Nichols’ current top five favourites, along with Mooli’s Goat Roti. August has to be one of my favourite months of the year: […]

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