Suffering from severe menu fatigue, Nellie Nichols goes looking for something a bit different to the usual salad, wrap or sandwich options … and finds it in the shape of Dindin Kitchen, a new Persian food to go concept in Gray’s Inn Road, London. If I am going to be totally honest, I’ve been suffering […]
Benugo has been at the forefront of innovation and excellence ever since the first sandwich bar opened in 1998. Now a vast empire, turning over £82m this year and enjoying massive growth, particularly since merging with Baxter Story, it continues to uphold those founding values. Nellie Nichols talks to co-founder Ben Warner at his newly-opened […]
The Eagle has landed I sometimes work from home in the little cranny, which acts as my office. Anyone who does this knows it throws up many plusses but a few minuses too. On the plus side it does drastically reduce the amount of mind-bogglingly boring trips I have to make to the local post […]
Fernandez & Wells have to be one of the best, if not the best, sandwich and coffee bars in the UK. Their latest opening in Somerset House, London sees them pushing the boundaries even further. Nellie Nichols goes along to revel in this new heaven. It’s rarely I tell anyone about my odd hobby but […]
M&S opened its new food to go trial concept in Baker Street, London at the end of last year. Unlike Sainsbury’s recently failed Fresh Kitchen trial, ‘Food on the Move’ is a more closely focused venture, which successfully combines hot and cold food, and should be a great success… with a few tweaks. Convenience stores […]
Joe & The Juice was started ten years ago by Kasper Basse in Denmark. It’s a modern bright funky place, which by attracting droves of young Danes, has now successfully grown to over twenty stores just in Denmark, with three opening in Hamburg shortly, one due in Stockholm, and now four open in London. Nellie […]
Nellie Nichols has seen a lot of sandwich bars in her capacity as reviewer and consultant over the years, so to kick the New Year off we asked her for her top five nominations. So here they are, in no particular order. If I had a quid for every time someone asked me which is […]
Foxcroft and Ginger Exceptionally executed food is worth paying for and, most importantly, worth returning for. London sandwich bar Foxcroft and Ginger brings a very big smile to Nellie Nichols’ face “that only truly great food brings” I had no idea the original purpose of the pommel horse, when it was invented centuries ago, was […]
Richard Lilley’s two outstanding London sandwich and café bars break one of the fundamental rules of marketing: there’s no branding. Customers are still flocking there in droves, however, as the news spreads by word of mouth, but guided by the address rather than the name. Branding is as old as the hills. In the old […]
Food consultant Nellie Nichols held a ‘Sandwich Surgery’ at the recent lunch! show, dispensing practical advice in response to audience questions. Q. How important is it to include innovative recipes in the offer, particularly given that most consumers tend to be fairly conservative in buying sandwiches? A. Innovation is hugely important. If you put a […]
