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“We brought Nellie into Krispy Kreme to turbo charge our value optimisation agenda with a brief to drive significant commercial savings with zero impact to the consumer. An impossible ask would be the view of many innovators. But Nellie rose to the challenge. Her strength in my view lies in her creativity combined with clear commercial and operational depth as well as a drive for results that is unrivalled.”
EMMA COLQUHOUN, Chief Marketing Officer, Krispy Kreme UK & Ireland
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